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Case Study: Matsmart achieves 84% increase in website revenue in 3 months with Facebook
A Facebook Case Study
Matsmart - Customer Case Study
Matsmart is a Swedish online retailer that sells surplus food at deep discounts to reduce waste. Faced with the challenge of increasing brand awareness and driving more online sales, the company needed a way to attract relevant new visitors and convert them efficiently.
Working with agency Precis Digital, Matsmart ran highly segmented prospecting campaigns and dynamic product ads using the Facebook pixel, Custom Audiences and Lookalike Audiences to target and re-engage users with relevant products. The approach cut conversion costs and boosted returns: 1.6× increase in revenue from Facebook campaigns, an 84% rise in website revenue over three months, and a 4× return on ad spend over six months.
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