Case Study: Zawara achieves 70% more traffic and 45% sales growth with Facebook Ads

Growing a business on Facebook

Zawara is a Malaysian e-commerce retailer founded by a brother-and-sister team that sells modern, modest clothing for Muslim women and offers an AR virtual fitting room. As a two-person online startup in a crowded retail market, the company needed to drive targeted traffic, raise brand awareness and deliver measurable return on ad spend to grow both online and offline sales.

Zawara used frequent Page content and video, plus Facebook and Instagram carousel ads with weekly creative refreshes and demographic/interest targeting (women 18–38) to build engagement and conversions. The strategy helped the business scale to a thriving ecommerce site with 19 offline stores and produced a 70% jump in website traffic and a 45% increase in sales within one month of using carousel ads, along with a 50% higher conversion rate and 35% higher click‑through rate since adopting Facebook Ads.

Zawara

Kamarul Karim

CEO