795 Case Studies
Case Study: Tiket.com achieves 2.8× revenue growth and 2× transactions with Facebook Ads
A Facebook Case Study
The online Indonesian travel agency more than doubled revenue by optimising ads for business objectives, rather than clicks
Tiket.com, one of Indonesia’s largest online travel agencies offering airline and hotel bookings, wanted to stand out in a crowded market by increasing conversions and revenue. The company’s challenge was to determine whether Facebook ads should be optimised for clicks or for conversion (checkout) events to drive more sales.
Tiket.com ran two always-on Facebook campaigns—one optimised for link clicks and one for checkout events—using carousel ads, core targeting (ages 23–45 interested in travel), and the Facebook pixel to track conversions. Over three weeks the checkout-optimised campaign outperformed click-optimised ads, producing a 2.8x increase in revenue, 2x more transactions, 6x more flight bookings and a 41% increase in website traffic, while click-optimised ads only showed lower cost-per-click.
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Tiket.com
Gaery Undarsa
Managing Director