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Case Study: Cirque du Soleil achieves major ticket-sales growth and up to 31X return on ad spend with Facebook
A Facebook Case Study
Encouraging Online Ticket Sales
Cirque du Soleil, the Québec-based acrobatic entertainment company, wanted to boost awareness of its "Summer of Cirque" campaign and drive advance ticket purchases on its website for resident Las Vegas shows. The challenge was to reach new, relevant audiences and convert social engagement into direct ticket sales.
The company used Facebook Pages and Page post photo ads featuring striking show imagery, ticket prices and direct purchase links, targeting users with interests like ARIA Resort and Casino, Caesars Palace and Las Vegas, and running ads on show-specific Pages (Beatles LOVE, Criss Angel BELIEVE, Mystère). Results included a 271% month‑over‑month increase in sales through social channels and an 18X return on ad spend for the main campaign; Beatles LOVE saw a 250% increase and up to a 31X ROAS, while Mystère drove a 150% increase and a 12X ROAS.
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Cirque du Soleil
Andy Levey
Senior Manager, New Media & Analytics