Case Study: Fever achieves 4x more plan views and boosts installs & in-app purchases with Facebook

Fever - Customer Case Study

Fever is a mobile event-discovery app that recommends local events matched to users’ interests and friends. As it expanded from New York and Spain to new cities, Fever needed to build a hyperlocal, engaged community—driving app installs and in-app purchases by reaching the right people with the right messages.

Fever used Facebook’s mobile app ads, Custom Audiences and lookalike targeting plus extensive creative testing and deep links to drive purchases in-app. The campaign boosted engagement and revenue: plan views rose over 4x, clicks-to-install grew 42% in three months, and in-app purchases increased 36%, allowing Fever to acquire users more cheaply and scale effectively.

Fever

Yohanes Frezgi

VP of Product