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Case Study: Audi Ireland achieves 22X return on ad spend and €190K in sales with Facebook photo ads
A Facebook Case Study
Generating car leads and sales with targeted Facebook photo ads
Audi Ireland, the local arm of the German automotive brand, aimed to drive awareness and sales for the new A5 Sportback and Q5 by sending users to its virtual showroom, Audi Live. The challenge was to generate high‑quality website traffic, leads and conversions from social channels to support model launches.
Working with agency PHD, Audi Ireland used eye‑catching Facebook photo ads, lead ads and lookalike audience targeting to steer interested users to Audi Live. The campaign reached over 2.2 million people, generated 69 leads, delivered €190,000 in attributable sales and achieved a 22X return on ad spend.
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Audi
Kevin Dunne
Digital Manager