Case Study: Shufersal achieves dramatic website engagement (80s avg; 94% 40s+) with Facebook

Shufersal - Customer Case Study

Shufersal, Israel’s largest supermarket chain, wanted to raise brand awareness and drive customers to its new Foodelicious recipe site while increasing on-site engagement. The challenge was turning browsing traffic into engaged visitors who would spend meaningful time watching recipe videos and exploring product ideas.

Over a three-week Facebook campaign Shufersal ran mouth-watering photo ads that sent users to Foodelicious, using five tailored audience segments (mothers, carnivores, foodies, health fanatics and a general audience) and three creatives per group. The campaign was refined with the Facebook pixel to retarget visitors who spent more than 40 seconds and build lookalike audiences; results: average time on site rose to 80 seconds and 94% of visitors stayed 40 seconds or longer (up from 40% before the campaign).

Shufersal

Ronen Bar Shalom

Digital & Marketing Director