Case Study: Garnier Men achieves up to 26% increase in in-store sales (19% in minor markets) with Facebook

Garnier Men - Customer Case Study

Garnier Men India — part of L’Oréal — wanted to boost in-store sales of its AcnoFight face wash for men and reliably measure whether Facebook advertising drove offline purchases. The challenge was proving the impact of digital ads on retail sales across major and minor market clusters during a key sales period.

Working with agency Maxus and Nielsen, Garnier ran a Facebook-only matched-market test (pre-, during- and post-campaign) using carousel ads, demographic/location targeting for men 18–35 and Reach & Frequency buying. Comparing test and control stores from March 3–April 3, 2016, the campaign lifted in-store sales by 26% in the major cluster and 19% in the minor cluster, demonstrating that targeted Facebook ads can drive offline sales.

Garnier Men

Pankaj Sharma

Marketing Head