Case Study: Revel Systems achieves 619x more leads and 74% lower cost per lead with Facebook Lead Ads

Revel Systems - Customer Case Study

Revel Systems, an award‑winning cloud and iPad‑based point‑of‑sale provider for restaurants, retailers and enterprises, needed to scale lead generation cost‑effectively to grow its sales pipeline. The challenge was to reach a large audience of potential buyers and generate high‑quality leads at lower cost, so the company tested Facebook lead ads against traditional link ads.

Integrating Facebook lead ads with Marketo, targeting broad and Lookalike Audiences, using product‑focused creative, simplifying the lead form and following up in real time produced dramatic gains: lead ads delivered 619× more leads, a 74% lower cost per lead and a 17.7× increase in lead rate, prompting Revel to increase its campaign budget 6.6× to scale results.

Revel Systems

Eddie Morales

Director, Demand Generation