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Case Study: MentorDanmark achieves 57% lower cost-per-click and reaches 995,611 parents with Facebook Ads
A Facebook Case Study
MentorDanmark - Customer Case Study
MentorDanmark is a Danish tutoring company founded by former substitute teacher Nicklas Kany to provide tailor-made tutoring for primary and secondary students. Because tutoring is relatively new in Denmark, the team needed to build awareness and boost signups by reaching parents—the key decision-makers for children’s education.
They ran story-driven video ads featuring real families, supported by photo ads on Facebook and Instagram, used Audience Network to extend reach, the Facebook pixel to track and optimize, and lead ads to recruit tutors. Over one month the campaign reached 995,611 people, with 33.5% of reach coming from Audience Network and a 57% decrease in cost per click versus previous campaigns.
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MentorDanmark
Nicklas Kany
CEO