Case Study: Bone Suckin' Sauce achieves 83% online store sales growth and 9x engagement with Facebook

Bone Suckin’ Sauce - Customer Case Study

Bone Suckin’ Sauce is a family-owned Raleigh, NC company known for award-winning, all‑natural barbecue sauces and marinades (exported to 50+ countries and rated A+ by Health Magazine). Facing the challenge of growing brand awareness and getting more people to talk about and buy its products, the company looked to reach new grilling fans online.

Bone Suckin’ promoted a Facebook post asking “Which is better on the grill?” and used targeted Ads (interests like camping, backpacking, beef jerky, fishing and friends of Page fans) to spark conversation. The campaign drove strong outcomes: an 83% increase in online store sales, 61% more online store visitors, and 9× higher engagement versus non‑promoted posts.

Bone Suckin’ Sauce

Patrick Ford

International Marketing Director