795 Case Studies
Case Study: If Insurance Group achieves 17% incremental reach on top of TV with Facebook
A Facebook Case Study
If Insurance Group - Customer Case Study
If Insurance, the leading property and casualty insurer in the Nordics with 3.6 million customers and over 6,200 employees, wanted to position itself as a caring, responsible brand by raising awareness of the health risks of sleep deprivation. With linear TV viewing declining—especially among younger people—the company needed to extend its reach beyond TV to connect with 20–39 year‑olds and drive both awareness and engagement.
Working with Facebook and agency OMD, If added short video ads, Facebook Canvas, Instagram and News Feed placements to its TV campaign and optimized for reach and frequency. The multi‑platform approach delivered a 17% incremental reach on top of TV (8% for 18–24 year‑olds) and achieved 2× higher reach per TRP on Facebook versus TV, efficiently extending the campaign’s reach and engagement.
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If Insurance Group
Henrihs Kigelis
Head of IT Operations & Infrastructure Department