Case Study: Toyota Motor Company achieves measurable lifts in ad recall, brand awareness and message association with Facebook

Toyota - Customer Case Study

Toyota Sweden, part of the world’s leading hybrid carmaker, launched the Personal Hybrid Test to encourage test drives by giving customers a personal post-drive report (GPS replay, fuel consumption, CO2 emissions and electric proportion). The main challenge was to build awareness of the service in Sweden and drive traffic to a landing page where people could sign up.

Using Facebook’s reach and frequency tool and boosted posts across desktop and mobile News Feeds, Toyota delivered a predictable, controllable campaign that drove strong engagement. A Nielsen Brand Lift study showed a 7‑point lift in ad recall, a 4‑point lift in brand awareness (outperforming 98% of regional auto studies) and an 8‑point lift in message association (outperforming 76% of regional auto studies).

Toyota Motor Company

Jan Casserlöv

Marketing Manager