Case Study: Audi UK achieves 4.7X industry‑average message association lift with Facebook video ads and Canvas

Facebook video ads and Canvas boost impact of auto brand TV campaign

Audi UK, a leading premium automotive brand, wanted to boost awareness of its intelligent safety technologies and extend the reach of its large-scale “Clowns” TV campaign into social channels. The challenge was adapting a 90‑second film for fast‑paced Facebook and Instagram feeds while preserving emotional storytelling and driving strong message association with target audiences.

Audi worked with agencies and Facebook Creative Shop to create two short edits with an 8‑second hook, plus a Canvas experience to deepen engagement, then ran a six‑week reach-and-frequency campaign using targeted customer data. Measured by a Facebook brand lift study, the campaign drove an 8‑point lift in ad recall, a 14‑point lift in message association (4.7× the industry average), a 22‑point increase in favourability among 55–65 year‑olds and a 3.39% lift in unique users from Search, prompting Audi to increase paid social investment.

Audi

Benjamin Braun

Marketing Director