Case Study: Taglit‑Birthright achieves a 9‑point increase in intent to book trips with Facebook

Boosting meaningful travel bookings with targeted Facebook ads

Taglit‑Birthright helps 18–26‑year‑old Jewish people visit Israel to explore their heritage. To engage the next generation and move audiences from consideration to completed applications, the organisation needed a targeted digital campaign that would drive awareness and conversion among young potential travellers.

They ran a Facebook campaign using video and Canvas creatives, plus Custom Audiences, lookalike targeting and retargeting to website visitors and past participants. The campaign delivered strong lift and engagement: +22‑point ad recall, +7‑point brand awareness, +9‑point intent to book a trip and 4.6 million video views.

Taglit-Birthright

Kyle Dardashti

Media Director