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Case Study: LoveBook achieves 3.3X return on ad spend and 2.7X international sales with Facebook
A Facebook Case Study
LoveBook - Customer Case Study
LoveBook is an online company that helps customers create personalized books of love notes. Facing the 2016 festive season, the brand aimed to raise awareness and drive Christmas gift sales across Europe beyond its U.S. base.
LoveBook ran conversion-optimized, Europe-targeted link ads with a “Sign Up” CTA, built international Lookalike Audiences from past purchasers, split audiences by device, and used Christmas-themed creatives showing people with the books plus customer testimonials. The campaign delivered a 2.7X increase in international sales, a 54% reduction in cost per acquisition, and a 3.3X return on ad spend.
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LoveBook
Chris Sonjeow
Co-founder/CMO