795 Case Studies
Case Study: Tesco achieves rapid launch-day reach and 14% incremental target reach with Facebook
A Facebook Case Study
Tesco - Customer Case Study
Tesco UK used its long‑running Clubcard loyalty programme to promote the rewards of membership but wanted to boost and accelerate a broad TV campaign by reaching more people faster and understanding how Facebook could complement TV at launch.
Tesco ran a humorous video ad (featuring its screen family and Ben Miller) on Facebook’s desktop and mobile News Feeds alongside the TV launch for the first three days. The combined buy amplified exposure and measurement: the campaign reached 96.9% of the target demographic, delivered a 12% overall incremental reach and a 14% incremental reach within the target group (about 50% reach on launch day).
Open case study document...