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Case Study: Dr Meyer‑Dulheuer & Partners LLP achieves 40% increase in return on ad spend with Facebook
A Facebook Case Study
Dr Meyer-Dulheuer & Partners LLP - Customer Case Study
Dr. Meyer‑Dulheuer & Partners LLP, a Frankfurt‑based patent and law firm that helps individuals and enterprises protect intellectual property, struggled to reach new clients because German legal advertising is tightly regulated. The firm needed a fast, cost‑effective way to raise awareness of its expertise and generate leads.
They ran a highly targeted Facebook campaign using customised audiences, reach blocks, video ads on mobile and desktop, automatic bidding and CPC pricing, and a Facebook pixel to track and optimise results. The campaign delivered major efficiency gains: a 40% increase in return on ad spend, 75% lower cost‑per‑click than other channels, 25% more new website visits and a 15% increase in new email subscriptions.
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Dr Meyer-Dulheuer & Partners LLP
Tobias Roth
Head of Marketing