Case Study: Trendy Butler Achieves 3.5x Year‑Over‑Year Revenue Growth and 35% Lower Cost per Purchase with Facebook's Pixel

Trendy Butler - Customer Case Study

Trendy Butler, a Los Angeles–based men’s apparel subscription service, relied heavily on Facebook for customer acquisition but needed more accurate conversion tracking and growth projections to scale marketing, sales, and production. The company’s challenge was to improve retargeting and measurement so it could optimize spend and forecast growth reliably.

Working with agency ibex.digital, Trendy Butler migrated to the improved Facebook pixel, tracked key events (View Content through Make Purchase), and used Custom and Lookalike Audiences alongside video, carousel and dynamic ads with targeted offers. Within 30 days and ongoing since May 2016, these changes drove a 35% decrease in cost per purchase, a 32% increase in total purchases, and 3.5x year‑over‑year revenue growth.

Trendy Butler

Ali Najafian

Co-Founder