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Case Study: Asian Food Channel achieves 11M reach and strong ad-recall lift across Asia with Facebook
A Facebook Case Study
Tempting taste buds with video
Asian Food Channel (AFC) is a leading lifestyle broadcaster showcasing food programming across eight Asian countries. AFC wanted to raise brand awareness among women 25–54 in key Asian cities and reinforce its position as a go-to channel for diverse, local and international culinary content.
Working with Facebook Marketing Partner AdParlor, AFC ran a mobile-first 20-second video with on-screen text and prominent branding, using reach-and-frequency and location targeting to reach upscale, engaged audiences. The two-week August 2016 campaign reached over 11 million people and delivered strong ad-recall lifts: Manila +7.7 points, Hong Kong +6.6, Taipei +3.4, and Jakarta +3.3.
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