Case Study: Angel Broking achieves 2X increase in lead closures with Facebook

Reaping the dividends of branding

Angel Broking, a leading Indian brokerage and wealth management firm, launched ARQ—an automated investment engine promising index-beating returns—and faced the challenge of cost-effectively scaling brand awareness and consideration to drive market penetration and lead generation on Facebook.

To do this it shifted from conversion-only tactics to an always-on branding strategy using Facebook brand solutions: reach-and-frequency buys to run an adapted TV commercial (shorter, 1:1 format with subtitles) plus carousel ads highlighting ARQ’s features. The campaign reached 9.5 million people, delivered a 2X increase in lead closures and achieved a 70% lower cost per acquisition versus conversion-only campaigns.

Angel Broking

Gagan Singla

Chief Marketing Officer