Case Study: FUN Light Ice Tea achieves 2.5X year-on-year sales growth with Facebook video ads

Relaunching a drinks brand with Facebook video ads

FUN Light Ice Tea, a sugar‑free drinks brand from Norwegian food producer Orkla, relaunched after losing relevance with younger consumers. The brand wanted a cost‑effective summer relaunch for a new Mint Lime flavour, targeting 18–44 year‑olds and increasing purchase frequency through frequent, attention‑grabbing ads.

Instead of TV, FUN Light Ice Tea ran a 7‑week Facebook and Instagram video campaign using short, square videos with early branding and an ice‑sculpture concept, serving two ads a week to 60% of the target audience with weekly creative refreshes and placement optimisation plus retargeting. The campaign refreshed the brand’s image, lifted ad recall by 21 points and brand awareness by 9 points, and drove 2.5× year‑on‑year revenue growth.

FUN Light Ice Tea

Even Jacobsen

Brand Manager