Case Study: WTC Israel achieves 4,000 leads and 80% lower cost per lead with Facebook

WTC - Customer Case Study

WTC Israel is a boutique travel company that curates luxury bespoke vacations to Greece, the Islands, Thailand and the Maldives. Although well known among local travel agencies, WTC wanted to promote its holidays directly to international travellers to raise brand awareness and generate sales leads.

By running Facebook Ads with eye-catching creative, mobile-friendly landing pages, precise audience targeting and Lookalike Audiences, WTC optimized performance with Facebook’s insights and formats. The campaign reached 850,000 people and produced 4,000 leads in 10 months, at an 80% lower cost per lead than other digital platforms.

WTC

Ziv Mizrahi

Marketing Manager