Case Study: Renault India achieves an 8-point lift in ad recall and sells 100+ cars with Facebook

Scaling brand awareness and sales with Facebook video and lead ads

Renault India used the KWID CLIMBER launch to build mass awareness and drive sales for a new sporty hatchback, aiming to position the car around colour and style rather than specs with the campaign message “Live for more style.” The challenge was to generate broad brand recall, capture purchase intent and convert interest into showroom visits and sales.

Renault partnered with Facebook and agency L&K Mumbai on a full‑funnel campaign (March–April 2017) that combined video carousel creative to capture attention, Custom Audiences to re-engage interested users, and lead ads to fast‑track enquiries, backed by measurement. The approach delivered an 8‑point lift in ad recall, a 6‑point lift in recommendation and helped sell more than 100 cars.

Renault

Virat Khullar

Head of Marketing