Case Study: DigitalMarketer achieves 80% lower cost per lead and 60% close rate with Facebook

DigitalMarketer - Customer Case Study

DigitalMarketer is a marketing education and training company that uses its DigitalMarketer HQ product to teach teams, professionals and agencies. Facing the challenge of generating more leads without increasing cost per lead, the company aimed to drive traffic to its marketing content and attract high-quality prospects.

DigitalMarketer ran Facebook lead-ad campaigns targeting people aged 20+ in the US, UK, Australia, Canada and Italy, using marketing job-title targeting, lookalike audiences, a Facebook pixel, automatic bidding and conversion optimization; ads featured product images and a “Learn More” CTA. The results: an 80% lower cost per lead versus other digital channels, a 60% close rate on Facebook leads, 90% of sourced leads and customers from Facebook, and growth that supported a fivefold increase in staff.

DigitalMarketer

Molly Pittman

VP Marketing