Case Study: Khaas Food achieves 45% sales growth and 40% increase in new customers with Facebook Carousel ads

Giving customers food for thought with Facebook carousel ads

Khaas Food is an ecommerce company based in Dhaka with a chain of brick-and-mortar stores that sells safe, organic foods across Bangladesh. To grow its customer base it set clear goals: increase sales by 25% and new customers by 30%.

Khaas ran a two-phase Facebook campaign (April–September 2017): first engaging recent visitors and buyers with photo and Carousel ads using the Facebook Pixel, Custom Audiences, and dynamic retargeting; then expanding reach with Lookalike Audiences and brand-awareness ads across Facebook, Instagram, and Audience Network. The campaign drove a 45% increase in sales, a 40% rise in new customers, and a 42% boost in return on ad spend.

Khaas Food

Habibul Mustafa

Co-founder