Case Study: Eve Sleep achieves 3X increase in international sales with Facebook slideshow ads

Waking up to stronger international sales

eve Sleep, a London mattress brand founded in 2015 that offers a 100-night trial, wanted to expand internationally and attract more qualified customers at an affordable cost after running hundreds of link ads across the UK, Europe and the US.

By scaling its best-performing Facebook format—slideshow ads with product-focused images—and using precise targeting (demographics 20–60, Custom Audiences, pixel-based conversion tracking and lookalikes), eve Sleep tripled sales volume in six months, achieved a 3X return on ad spend on its top slideshow, cut cost per sale by 38% and increased global reach by 57%, enabling broader international growth and retail launches.

Eve Sleep

Nathan Pam

Global Digital Marketing Manager