795 Case Studies
Case Study: Kyna.vn achieves 8.8X lower cost per lead and 3.5X sales growth in 3 weeks with Facebook
A Facebook Case Study
Kyna.vn - Customer Case Study
Kyna.vn is a Vietnamese online learning platform founded in 2013 that offers over 300 courses to build professional and soft skills. Because e-learning was still new in Vietnam, the company needed to raise awareness, better understand its target audience, and reduce its cost per lead.
Kyna.vn used Facebook tools—Audience Insights, conversion tracking, custom and lookalike audiences—plus carousel ads to introduce courses and video retargeting to show course content, pausing low‑performing creatives. The campaign delivered an 8.8X lower cost per lead and a 3.5X increase in sales within three weeks.
Open case study document...
Kyna.vn
Tram Ho
Co-founder & CEO