Case Study: Pura Vida Bracelets achieves 20X more unique products sold and lower ad costs with Facebook Dynamic Ads

Increasing sales by targeting broad audiences with Facebook dynamic ads

Pura Vida Bracelets is an artisan jewelry retailer that employs more than 150 makers worldwide and sells colorful bracelets and rings inspired by Costa Rica. To grow sales while lowering advertising costs, the company needed a way to reach a larger, relevant audience beyond its existing site visitors.

Working with Sum Digital, Pura Vida ran Facebook dynamic carousel ads using broad audience targeting (women in the U.S., excluding recent purchasers) across Facebook and Instagram, with product shots and a 20% off code. The campaign cut cost per 1,000 people reached by 45%, lowered cost per click by 14%, and drove 20× more unique products sold over the campaign period.

Pura Vida Bracelets

Griffin Thall

Chief Executive Officer