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Case Study: Spotlight (Australia’s largest fabric, craft & homewares retailer) achieves 13.9% increase in incremental sales with Facebook
A Facebook Case Study
Spotlight - Customer Case Study
Spotlight, Australia’s largest fabric, crafts, party and homewares retailer with 140+ stores, wanted to position itself as the “Home of all things Halloween” and drive both online and in‑store sales as part of its omni‑channel strategy. The challenge was to inspire customers to celebrate Halloween and measure whether social-driven creative could translate into real-world purchases.
Working with Facebook tools and Tiger Pistol, Spotlight ran a three‑stage campaign: video ads to inspire Halloween ideas, link and local awareness ads with geo‑fencing to drive store visits, and dynamic/retargeting ads to convert online. The month‑long effort drove a 13.9% increase in incremental sales, a 21× return on ad spend and a 17% lift in message association.
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Spotlight
Andrew Mathwin
Senior Marketing Manager, Digital & Omnichannel