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Case Study: Chevrolet Korea increases brand awareness and achieves 2.3X ROAS with Facebook
A Facebook Case Study
Launching a new SUV for a mobile audience
Chevrolet Korea launched the new Trax SUV and set out to become the go-to small SUV brand in Korea by raising brand awareness and generating sales leads among a mobile-first audience, while accurately measuring campaign performance.
They ran mobile‑optimized video and interactive ad formats across Facebook, Instagram and Audience Network (Canvas, carousel, link ads, Pocket TVC) and used precise targeting (including an Apple CarPlay video for iPhone owners) plus conversion lift measurement. Over three months the campaign produced a 23‑point lift in ad recall, a 5‑point lift in brand awareness, a 14‑point lift in brand favourability, delivered more leads than expected and achieved an estimated 2.3X return on ad spend.
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Chevrolet
Il-seop Lee
Executive Director