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Case Study: Travel Department achieves up to 131X return on ad spend with Facebook ads
A Facebook Case Study
Boosting awareness and online travel sales with Facebook ads
Travel Department is an Irish escorted-holiday specialist with more than 20 years’ experience offering guided trips to over 100 destinations. Seeking to move beyond traditional newspapers and radio, the company partnered with Wolfgang Digital to reach new audiences and drive online bookings through Facebook advertising.
They ran a three‑phase campaign: eye‑catching video ads for awareness, carousel and slideshow ads to retarget video viewers, and dynamic ads (powered by the Facebook pixel) to recover interest from users who viewed or added trips but didn’t purchase. The approach delivered outstanding ROI—27X from video, 30X from carousel/slideshow and 131X from dynamic ads—plus a €0.01 cost per video view.
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Travel Department
Ciarán Murray
Digital Manager