Case Study: Zennya achieves 8X return on ad spend with Facebook Messenger bot

Stimulating company wellness with a bot for Messenger

Zennya is a Manila-based on-demand health and wellness platform that connects clients with trained therapists for massage, physical therapy, home medical services and beauty treatments. Faced with the need to rapidly recruit hundreds of therapists and introduce a novel, flexible job opportunity with no existing market reference, the company aimed to convert candidates into hires while cutting cost per acquisition by 50%.

Zennya ran targeted Facebook carousel and click-to-Messenger ads and deployed a Messenger bot to engage, screen and schedule candidates using rich media and quick replies. Automating contact-to-hire conversations and tailoring pitches in-chat enabled efficient screening and interview booking, delivering an 8X return on ad spend, 10,000 leads, a 50% reduction in cost per acquisition and an 88% lower cost per conversion.

Zennya

David Foote

Chief Executive Officer