795 Case Studies
Case Study: Absolut increases ad recall by 17 points and strengthens Sonar Barcelona association with Facebook video ads
A Facebook Case Study
Boosting brand awareness with Facebook video ads optimised for mobile
Pernod Ricard’s Absolut Vodka Spain aimed to strengthen its long‑running partnership with Sonar Barcelona and boost awareness and favourability among young adults, at a time when TV advertising for spirits is banned in Spain. The challenge was to reach and engage a mobile‑first, festival‑going audience on Facebook and Instagram.
The brand ran mobile‑optimised, square-format video ads (plus link, photo, carousel and Stories adverts), following Facebook creative guidance and using auction and reach/frequency buying with Custom Audiences retargeting. The campaign drove a 17‑point lift in ad recall, a 4‑point lift in association with Sonar (9 points among 18–24s) and a 5‑point increase in favourability.
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Absolut
Teresa Marañón
Brand Manager