Case Study: #fame achieves 2.5× more app installs and 50% lower cost per install with Facebook

#fame - Customer Case Study

#fame, India’s first live-video social app, lets amateur and professional performers showcase talent and interact with audiences via live chat, comments, and stickers. The company needed to scale awareness, drive a 25% increase in app installs, boost engagement and retention, and do so cost-effectively.

#fame posted daily authentic teasers and timely, event-driven content, promoted live events with celebrity and user videos, and ran mobile and video ads across Facebook and Audience Network. By using Custom Audiences to re-engage users and Lookalike Audiences for app-install campaigns, it achieved 2.5× more installs than other media and a 50% lower cost per install in four months, while increasing engagement and loyalty.

#fame

Puneet Johar

CEO & Co-founder