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Case Study: Can-Am achieves cost-effective, high-converting lead generation with Facebook
A Facebook Case Study
Can-Am - Customer Case Study
Can-Am, part of engineering group BRP, needed to drive awareness and generate sales leads for its new Maverick off‑road vehicle among adventure enthusiasts in the Middle East. With a niche audience and regional distributor targets to hit, the brand aimed to convert interest into test drives and sales while also leveraging its ambassador program to grow local engagement.
Partnering with agency Pink Entropy, Can‑Am ran Facebook and Instagram lead and conversion campaigns using Custom Audiences, Arabic and English creatives, Instagram video, and the Facebook pixel to optimize spend. The campaign made Facebook the top channel for cost‑effective leads — delivering 93% of leads and a 14% conversion rate — resulting in quality, low‑cost leads, more booked test drives and stronger distributor performance in the region.
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Can-Am
Lorant Merva
Commercial Manager, WEMEA Distributor Markets