795 Case Studies
Case Study: mymuesli drives 34,000 video views and an average live audience of 400 with Facebook Live
A Facebook Case Study
Reaching muesli fans with Facebook Live
mymuesli, a German startup founded by three college students that sells customizable organic muesli online and in 50 stores, wanted a fresh way to reach new and existing customers and boost interest in its Christmas advent calendar.
They produced a one-hour, teleshopping-style Facebook Live call-in show promoted across their channels, letting viewers participate in real time. The experiment drove strong engagement: over 34,000 video views, more than 22,700 minutes watched, and an average of 400 people viewing the live show simultaneously.
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mymuesli
Florian Teufel
Head of CRM