Case Study: WeMakePrice achieves 1.9X lifetime value with Facebook's app event optimization

In search of valuable customers

WeMakePrice is a social commerce company that helps customers save time and money on purchases, travel and dining. Facing the challenge of driving app installs that convert into long‑term customers, the team sought to attract users with higher lifetime value (LTV) rather than just raw install volume.

They tested two identical audience groups using Facebook targeting—optimizing one for app installs and the other for a specific app event (add‑to‑cart)—and used the Facebook SDK to compare behaviors. Optimizing for the app event drove stronger customers: a 16% increase in purchases, 61% increase in sales per subscriber and a 1.9× increase in lifetime value (achieved at only about a 5% additional cost).

WeMakePrice

Peter ChanWoo Lee

Chief Marketing Officer