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Case Study: Scandinavian Airlines achieves 54X return on ad spend with Facebook
A Facebook Case Study
Scandinavian Airlines - Customer Case Study
Scandinavian Airlines (SAS), the region’s largest carrier serving millions of passengers across 136 destinations, needed to boost ticket sales, maximize conversion rates and build brand awareness to reach new customers across the Nordics and beyond.
SAS ran Facebook Page post ads with geographic targeting in News Feed and right-hand placements, linking directly to ticket pages and tracking results with WebTrends. The campaign delivered exceptional results—54X return on ad spend, Facebook conversions with 15% above-average order value, and earlier geographically segmented campaigns that returned 15–20X—outperforming all other media.
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Scandinavian Airlines
Christian Pettersen
Digital Marketing Manager