Case Study: Virgin Active achieves 2.5X increase in sales conversions with Facebook Lead Ads

Virgin Active - Customer Case Study

Virgin Active is a global health and fitness brand with over 250 clubs and 1.4 million members. Faced with a highly competitive market, the team needed to generate local leads and reach a specific demographic—people living near their clubs, especially 18–34-year-olds—to drive membership sign-ups.

They ran Facebook lead ads with location targeting, mobile-optimized, auto-filled signup forms and used Custom and lookalike audiences to boost relevance. The campaign recruited hundreds of new members, lifted conversion-to-sale rates from about 4% to 10% (a 2.5X increase) and delivered a 38% return on ad spend.

Virgin Active

Kat Lincoln

Head of Digital Marketing