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Case Study: USTRAA achieves 12X revenue growth and 3X website traffic with Facebook
A Facebook Case Study
USTRAA - Customer Case Study
Happily Unmarried, an online retailer known for youthful gifts and men's grooming, launched a new USTRAA grooming line and needed to find new customers and boost performance—aiming for a 10× revenue increase and 2× website traffic among 18–35‑year‑old men.
They ran Facebook carousel ads with refreshed creative linking to product pages, used the Facebook pixel to build Custom Audiences and retarget interested users, and expanded reach with Lookalike Audiences across Facebook, Instagram and Audience Network. Over six months the campaign delivered a 14× increase in monthly USTRAA shipments, 12× monthly revenue, and 3× website traffic, with higher average order value and return on ad spend.
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USTRAA
Manish Anand
Head - Marketing