Case Study: Roba da Donne achieves 5x website visits and reaches 9 million readers with Facebook

Increasing readership and brand awareness with the Facebook pixel

Roba da Donne is an Italian digital media company founded in 2010 that produces women-focused content and reaches over 4 million women weekly. To grow overall readership and increase the time users spent on individual articles and the site, the publisher needed a more effective way to identify valuable visitors and improve ad-driven acquisition.

By installing the Facebook pixel and creating custom conversion events, Roba da Donne optimized campaigns toward the most valuable visitor journeys and used Custom Audiences plus Audience Network and Instagram to scale. The results: a 5× increase in website visits attributed to conversion-optimized ads, 9 million people reached during the campaign, and an 89% increase in content read per user, making Facebook their primary acquisition channel.

Roba da Donne