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Case Study: Roundabout Theatre Company achieves ticket sales growth and audience expansion with Facebook Ads
A Facebook Case Study
Roundabout Theatre Company - Customer Case Study
Roundabout Theatre Company, a leading producer of classic theater, needed to build its customer base, raise brand awareness and drive online ticket sales for shows like Cabaret. The challenge was reaching and converting theater enthusiasts efficiently while amplifying promotional messages and growing its community.
Roundabout used Facebook Ads—video, page like and link ads—plus Website Custom Audiences, Lookalike Audiences and Conversion Tracking, running on desktop and mobile News Feed. By experimenting with targeting and tracking return on ad spend, the campaign drove measurable ticket-sales growth, amplified messaging and expanded their audience cost‑efficiently.
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Roundabout Theatre Company
Alexandra Barber
Digital Marketing Manager