Case Study: Sanko Seika Co. achieves 95% increase in purchase intent and 1.4X sales with Facebook video ads

Gaining audience insights and brand lift with Facebook video ads

Sanko Seika, a Japanese snack manufacturer, launched its Kari Kari Rich and Creamy Caramel rice cracker and wanted to understand how video ads would influence awareness and purchase intent among housewives in their 30s and 40s. The company partnered with Allied Architects to target that demographic and measure video impact.

They ran a monthlong Facebook video campaign using interest targeting, captioned creatives that showcased the cracker’s crunch, and Custom Audiences retargeting with a follow-up survey. The campaign drove a 1.4× increase in sales across platforms, a 70% rise in brand favorability, and a 95% increase in purchase intent.

Sanko Seika Co.

Tetsu Asami

Sales Division