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Case Study: Renault UK achieves 7.9X lower cost per lead with Facebook lead ads
A Facebook Case Study
Promoting a new car in the UK with Facebook lead ads and store locator
Renault UK, part of Groupe Renault, promoted its new KADJAR SUV in the UK with the goals of driving sales, lowering cost per lead, and integrating test-drive dealer selection into the booking process to improve user experience.
Renault ran Facebook lead ads that included a dealership list/store locator so users could book test drives without leaving Facebook; a conversion lift test found this approach delivered a 7.9× lower cost per lead versus ads linking to a website lead form, and the solution was scaled across its brands.
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Renault
Antoine Hery
Head of Digital & CRM Europe