Case Study: Very.co.uk (Shop Direct) achieves 12X incremental return on ad investment and £3.5M incremental revenue with Facebook Dynamic Ads

Very - Customer Case Study

Very.co.uk, part of Shop Direct, is a UK digital department store selling a wide range of consumer goods and financial services. With mobile sales accounting for a large share of revenue, Very needed an efficient, cross-device way to boost incremental online sales and turn high-funnel interest into conversions.

Very ran Facebook dynamic ads—automatically pulling images, prices and product details for over 50,000 SKUs—using Kenshoo and Facebook’s engineering support to retarget users who viewed, clicked or added items in the prior 14 days while excluding purchasers, and bidding higher for more recent visitors. The always-on campaign delivered a 12X incremental return on ad spend, £3.5 million in incremental revenue from a £290,000 spend, and significantly lower conversion costs.

Very

James Fitzsimmons

Paid Search Executive