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Case Study: Vertty achieves rapid global expansion to 40 countries and 10% of revenue with Facebook
A Facebook Case Study
Vertty - Customer Case Study
Vertty is a design-led beach towel brand born from CEO Diogo Cruz’s surf-inspired idea in Australia, designed in Brazil and produced in Portugal. The company’s challenge was to quickly build global awareness among style-conscious beach lovers and drive traffic and sales to its web store using Facebook.
Vertty used Facebook Pages and Page Publishing to create a distinctive, engaging voice—mixing product campaigns (like its triangle towel with cocktails and romance themes), a trademark stylized image with witty quotes, and celebrity endorsements such as Kelly Slater. The strategy helped Vertty sell to 40 countries in 10 months and generate 10% of revenues from Facebook, achieving its goals of raising brand awareness and driving online sales.
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Vertty
Diogo Cruz
founder and CEO