Case Study: Koçtaş achieves 10X increase in offline sales with Facebook's offline conversion measurement

Measuring the offline sales impact of replacing catalogues with Facebook ads

Koçtaş, Turkey’s leading home improvement retailer with 42 stores, wanted to understand whether converting its traditional catalogue inserts into Facebook ads actually drove in‑store purchases. For its Nov 15–Dec 4, 2017 campaign the retailer faced the challenge of linking online exposure to offline sales and measuring the true impact of its Facebook advertising.

Koçtaş ran video, carousel and dynamic ads across Facebook and Instagram and used Facebook’s offline conversion measurement to anonymously match in‑store shopper data to ad exposures. The study showed dramatically higher impact than the previous model: a 60X return on ad spend, 2.58X increase in offline revenue attributed to Facebook, and a 10X increase in offline sales attributed to the campaign—guiding Koçtaş to reshape its media planning.

Koçtaş

Sinan Morova

Digital Marketing Specialist