795 Case Studies
Case Study: Fuji Television achieves higher ad recall, awareness and tune-in with Facebook mobile video ads
A Facebook Case Study
Bringing TV watchers back with mobile video ads
Fuji Television, a national broadcaster in Japan since 1959, faced a shifting media landscape where viewers were increasingly mobile and harder to reach with traditional TV promotion. To drive awareness and tune-in for four new drama series ahead of the September 2015 season, the network needed a way to reach mobile-centric audiences and motivate them to watch.
Fuji ran a mobile-only, four‑phase video ad campaign on Facebook using demographic and interest targeting, viewer retargeting, mobile-optimized creative, and controlled ad frequency. The focused approach lifted ad recall by 23 points, series awareness by 10 points and intent to tune in by 12 points, with one show reaching top‑5% industry performance.
Open case study document...
Fuji Television
Toru Kawai
Publicity Director