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Case Study: MTV Poland achieves biggest-ever Warsaw Shore audience with Facebook
A Facebook Case Study
MTV - Customer Case Study
MTV Poland promoted the fifth season of its flagship reality show Warsaw Shore with the goal of building awareness and driving tune‑in among its core 18–35 female audience. The channel faced ambitious targets for reach, video views and click‑throughs and needed a platform that could deliver large-scale, targeted exposure to young viewers.
MTV shifted the show’s entire media budget to Facebook, using a bold psychedelic video creative, reach-and-frequency buying, sequential remarketing, Canvas immersive ads and News Feed placements to scale and sustain attention. The campaign reached over 45 million people and generated 35 million video views (34% watched the whole video), produced a 13‑point lift in recall and a 19‑point lift in intent to watch among 16–17-year-olds, and delivered the biggest Warsaw Shore audience ever with ratings roughly twice expectations for its core group.
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